Statement of intent

 

Statement of intent:

For my ITVX thriller Spectres, a hard-boiled detective pairs up with a tech savvy teenager to solve multiple missing person cases. For my billboard posters I would make sure to feature at least two user groups, the detective who is a male and the teenager who would be a female. The target audience of 16–25-year-olds have grown up in a media saturated world so the element of technology should be featured on the posters through the use of mise-en-scene. I will have two separate posters featuring the two user groups and then I could have one poster with them together and a final one of a masked antagonist. I would use the background of a woodland for all four as this is where the disappearances will happen and the location the story is set around.

To engage my target audience of 16–25-year-olds I would need to represent the tech-savvy teenager positively. I will make the teenager look heroic through the pose and the costume as teenagers are often represented negatively however in my programme they will be shown to be clever and helpful. If I represented the female teenager in the wrong way, then my target audience would most likely not watch the series because they would struggle to find any uses and gratification from it. I will represent the hard-boiled detective in a traditional masculine way using a pose that is very serious and his costume would be less colorful as well. This convention of a run-down male detective wearing trench coat and fedora is a classic trope of a crime thriller, so it is important I represent him like this.

I will also make sure that my posters adhere to the rules set out by the ASA. To do this I will make sure they do not feature any images of extreme violence or terror as this may scare children since the posters will be put up in a public space. I could use the fear of the unknown and a masked villain to identify my posters as part of the thriller genre. The antagonist will not look scary either not holding any weapons (as this would not comply with the ASA rules) but a phone instead. On all the posters, I will use low key lighting to add to the atmosphere of mystery and I will try to use lots of shadows.