Concept poster analysis

 



This is the mock poster I created for my rejected idea. The main reason I didn’t think this poster was appropriate because it features a middle-aged male detective, and this would not engage the 16–25-year-old target audience as they are not represented. The body in the background has blood on it and this would not go well with the ASA rules as I can’t show too much violence as this will scare children. For these reasons I chose not to pursue this concept further.



When I decided on my idea, this was one of the concept posters. It clearly shows two user groups, a young male being the detective and a teenage girl being his helper. This would engage the target audience of 16–25-year-olds as they are represented in a positive light. They are not antagonised and are shown in bright colours which presents them as a positive character so will be likely to watch the series but if they were represented in a negative way the target audience would not be engaged.  The detective is dressed in a traditional outfit which identifies the programme as a crime thriller because the trench coat and fedora style hat is a convention of the crime thriller subgenre. 


In this poster, I have used the prop of the phone to fulfil the mise-en-scene aspect of the brief. It shows that this series will be technology based so will engage the target audience as they have grown up in a media saturated world. I have tried to keep the same house style as the other posters, but the only change is the background and I don't like this as it doesn't fit the house style of the others. Instead, I could have a poster at the same levels and use the same background of the others but have it feature a villain holding a phone so i still am using an aspect of mise-en-scene.

This would be the style of the remaining two posters and they each highlight the main characters. I will make sure to represent the teenage girl character positively to engage the target audience of 16–25-year-olds an I will present the detective in a more serious way. 


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